2014年职称英语考试卫生类概括大意习题练习及答案(八)

牛课网 考试宝典 更新时间:13-07-20

全国专业技术人员职称英语等级考试是由国家人事部组织实施的一项国家级外语考试。全国专业技术人员职称英语等级考试共分三个专业类别:综合类、理工类和卫生类,每个专业类别的考试各分A、B、C三个等级。全国专业技术人员职称英语等级考试于每年4月份举行。参加2014年职称英语考试的同学已经进入紧张的备考,为了帮助同学们顺利的通过本次考试,考吧网职称英语考试栏目为大家整理了了大量的辅导资料。以下是职称英语考试中卫生类概括大意练习题:

 The Making of a Success Story

  1 IKEA is the world's largest furniture retailer, and man behind it is Ingvar Kamprad, one of the world's most successful entrepreneurs . Born in Sweden in 1926 , Kamprad was a natural businessman. As a child , he enjoyed selling things and made small profits from selling matches ,seeds ,and pencils in his community .When Kamprad was 17, his father gave him some money as a reward for his good grades .Naturally he used it to start up a business-IKEA.

  2 IKEA's name comes from Kamprad's initials (I.K.)and the place where he grew up (`E` and `A`). Today IKEA is known for its modern , minimalist furniture , but it was not a furniture company in the beginning .Rather, IKEA sold all kind of miscellaneous goods ,Kamprad's ware included anything that he could sell for profits at discounted prices ,including watches ,pens and stockings .

  3 IKEA first began to sell furniture through a mail-order catalogue in 1947. The furniture was all designed and made by manufacturers near Kamprad's home. Initial sales were very encouraging , so Kamprad expanded the product line . Furniture was such a successful aspect of the business that IKEA became solely a furniture company in 1951.

  4 In 1953 IKEA opend its first showroom in Almhult ,Sweden. IKEA is known today for its spacious stores with furniture in attractive settings ,but in the early 1950s ,people ordered from catalogues ,Thus response to the first showroom was overwhelming:people loved being able to see and try the furniture before buying it . This led to increased sales and the company continued to thrive .By 1955, IKEA was designing all its own furniture .

  5 In 1956 Kamprad saw a man disassembling a table to make it easier to transport . Kamprad was inspired .The man had given him a great idea :flat packaging . Flat packaging would mean lower shipping costs for IKEA and lower prices for customers .IKEA tried it and sales soared . The problem was that people had to assemble furniture themselves ,but over time ,evem this grew into an advantage for IKEA . Nowadays ,IKEA is often seen as having connotations of self-sufficiency .This image has done wonders for the company ,leading to better sales and continued expansion.

  6 Today there are over 200 stores in 32 countries .Amazingly ,Ingvar Kamprad has managed to keep IKEA a privately-help company .In 2004 he was named the world's richest man , He currently lives in Switzerland and is retied from the day-to-day operations of IKEA. IKEA itself , though ,just keeps on growing.

  1. Paragraph 2 ____.

  2. Paragraph 3 ____.

  3. Paragraph 4 ____.

  4. Paragraph 5 ____.

  A. Ingvar Kamprad – a born businessman

  B. Success brought by the introduction of showrooms

  C. The origin of IKEA

  D. Specialization in selling furniture

  E. Flat packaging – a feature of IKEA

  F. World-wide expansion of IKEA

  5. Even when he was only a child, ____.

  6. ____, and years later became a big company specialized in manufacturing and selling of furniture.

  7. Customers liked the idea of IKEA’s showrooms because ____.

  8. As flat packaging saves money for both IKEA and the customers, ____.

  A. IKEA began as a small store selling all kinds of cheap things.

  B. it is highly welcomed by both

  C. Ingvar Kamprad showed interest in and talent for doing business.

  D. he lives happily in retirement

  E. here they can see and try the furniture they are going to buy.

  F. Ingvar successfully manages the company all by himself

相关阅读推荐:

2014年职称英语考试常考重点短语总结1  

考试宝典安装说明

宝典适用于手机、电脑、平板,您可安装客户端或在浏览器使用。

电脑版

手机版

网页版

考试宝典咨询
服务热线

TEL:029-88699698