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1. Customer Relations: the importance of making customers feel valued

2. Company growth: the importance to a company of controlling expansion

3. Marketing: how to ensure that agents maintain a high level of effectiveness when representing a company

4. Time Management: the importance of planning work time effectively

5. Project Development: how to ensure inter-departmental co-operation on new projects

6. Purchasing: how to evaluate and select new products

7. Personnel Management: the importance to a company of having well motivated staff

8. Strategic Planning: how to decide whether to purchase or rent company premises

9. Sales: how to ensure that price levels for new products are set appropriately

10. Communication Skills: the importance of foreign language training for selected employees

11. Advertising: how to select a suitable agency to handle a company’s advertising

12. Finance: how to decide whether to float a company on the stock-market

13. Marketing: the importance to a company of offering its products on the world-wide web

14. Staff Training: how to evaluate the effectiveness of company training programmes

15. Company Growth: how to decide when it is the right time for a business to expand

16. Public Relations: the importance to a company of sponsoring well-known personalities from the arts and popular culture

17. Recruitment: how to ensure that the best candidate for a post is selected

18. Information Management: how to analyse and make effective use of information

19. Sales: the importance of brand image in ensuring that products or services sell well

20. Technology: the importance to a company of keeping up-to-date with internet developments

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2013年高级商务英语考试必备口语资料汇总