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Japanese McDonald’s

If you always thought of McDonald’s as an all-American company it, may surprise you to learn that the king of McDonald’s franchises is named Fujita and that he doesn’t eat hamburgers. ____1____ By ignoring many of the customs of both his native and his parent company, Fujita has made McDonald’s the top fast-food business in Japan and has changed the face of franchising.

McDonald’s came to Japan in 1970 searching for a Japanese partner with whom to create a Japanese McDonald’s. Fujita was far from the richest potential candidate interviewed, but he was an eager entrepreneur who seemed willing to devote his energies to the new venture. ____2____

Almost immediately, however, Fujita began going his own way. The parent company recommended opening the first Japanese McDonald’s in the suburbs, where most American fast-food stores are located. Fujita had his own ideas. ____3____ He got his way, opened the first Japanese McDonald’s in a department store in Tokyo, didn’t spend anything on advertising. ____4____

McDonald’s learned its lesson from Fujita and has since opened inner-city restaurant around the world. ____5____ While the Japanese seem fascinated with western styles and tastes, they often don’t think of themselves as consumers of American products. So Fujita’s McDonald’s franchises play down their American origins, to the point where, according to Fujita, some Japanese who visit the United States are surprised to find that we have ‘Makudonarudo’, as the Japanese say it, in America too.

A. In fact, Fujita is unusual in many respects, and his uniqueness has made him very rich.

B. McDonald’s took a chance and chose him.

C. Fujita and McDonald’s continue to benefit from each other.

D. Other companies might learn from the way Fujita marketed McDonald’s in Japan.

E. Fujita likes to take credit for a rise in the average weight of his people.

F. And within a year he had broken McDonald’s world record for one-day sales: $14,000.

G. He thought the young pedestrians of Japan’s cities were more likely to give up Japan fish-and –rice diet for a hamburger than were the more traditional suburban dwellers.

H. But Fujita himself prefers noodles to Big Macs.

I. And the Tokyo McDonald’s that once caused an argument is now one of 500 that Fujita owns in Japan.

答案：1. A;2. B;3. G;4. F;5. D

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