Discount means that sellers offer buyers a certain percentage of reduction on the original price. When competition in the market is fierce, discount will help to improve sellers' competitiveness. There are different kinds of discount, for example, quantity discount, seasonal discount and exceptional discount. The specific amount or percentage of discount varies in different situations. The percentage of discount can be clearly written down in a contract if the seller and the buyer have reached an agreement. 

The amount of discount is usually deducted from the buyers' payment.

 

2. From Chinese into English: (10%) 

1)国际市场营销是重要的，因为世界已变成了一个全球化的场所，国际营销每日都在我们身旁发生，对我们的生活产生着深刻的影响。 

2）国际贸易中，只有很少一部分服务贸易。因为，就某种程度来说服务并不比商品那样可以交易。 

3）在执行合同的过程中，签约双方都应该遵守合同条款。任何一方如果不严格履行，就会给另一方带来麻烦。甚至使另一方遭受损失。 

4）国际贸易中，时间因素至关重要，所以买方通常坚持货物必须在指定截止日期前或一段时间内装运是很自然的。 

5）技术转让是生产某个产品，使用某个程序或提供某种服务的系统化知识的转让。其要素有"人件"、"软件"和"硬件"。考试吧

 

 

写信人：新路华贸易有限公司

地址：中国上海，兴达路999号金星大厦（GOLDEN STAR MANSION)33层

收信人：JAMES BROWN &SONS,由日用品部（DAILY ARTICLES DEPT）办理

地址：#304-310 JALAN STREET,TORONTO,CANADA

日期：2000年6月30日

内容：

感谢你6月15日的来函和样品。

特告知，我方客户对你样品的试用结果非常满意，但现在仍有些犹豫。

经与同类货物作仔细比较，我们发现你方报价有点高。当前的洗发精（SHAMPOO）市场充斥着各种各样的品牌，象REJOICE,POND`S等优质产品很容易买到。而且这些品牌都已得到我地市场的认可。就洗发精而言，很多消费者不愿接受新产品。你方产品作为新品牌，最大的卖点将是它的护发功能，质量上虽然已达到客户要求，但要想在我地市场打开销路，必须还要具备价格优势，否则是很难与一些老牌产品竞争的。

鉴于此，我方客户建议将原报价减10%。请考虑并作及时答复。

XINLUHUA TRADING COMPANY LTD FLOOR 33. GOLDEN STAR MANSION. NO.999 XINGDA ROAD　SHANGHAI CHINA

JUNE 30.2000

JAMES BROWN & SONS

#304-310JALAN STREET.TORONTO.CANADA

ATTN:DAILY ARTICLES DEPAETMENT

DEAR SIRS;

THANK YOU FOR YOUR LETTER AND SAMPLES SENT ON JUNE 15. WE`RE GLAD TO INFORM YOU THAT OUR CUSTOMERS ARE VERY

SATISFIED WITH THE TEST RESULT OF YOUR SAMPLES. BUT THEY ARE STILL HESITATING AT THE MOMENT.

AFTER CAREFUL COMPARISON WITH SIMILAR GOODS. WE FIND YOUR QUOTATION ON THE HIGH SIDE. THE CURRENT SHAMPOO MARKET

IS SWOLLEN UP WITH VARIOUS BRANDS. AND QUALITY BRANDS SUCH AS REJOICE AND POND`S ARE EASILY AVAILABLE. THESE BRANDS

HAVE ALREADY GAINED RECOGNITION OF THE LOCAL MARKET. IN TERMS OF SHAMPOO. MANY CONSUMERS ARE RELUCTANT TO ACCEPT NEW

PRODUCTS. AS A NEW BRAND. THE BIGGEST SELLING POINT OF YOUR PRODUCT WILL BE ITS HAIR CARE FUNTION. ALTHOUGH ITS QUALITY HAS ALREADY MEASURED UP TO OUR CUSTOMERS` REQUIREMENTS. IT STILL NEEDS PRICE ADVANTAGE IN ORDER TO OPEN UP A

MARKET HERE. OTHERWISE IT CAN HARDLY COMPETE AGAINST THE ESTABLISHED BRANDS.

IN VIEW OF THIS.OUR CUSTOMERS REQUEST YOU TO REDUCE YOUR ORIGINAL PRICE BY 10%. PLEASE CONSIDER THIS AND GIVE US

A PROMPT REPLY.

YOURS FAITHFULLY

(SIGNED)

 

4.FILL IN THE CONTRACT FORM WITH INFORMATION GATHERED FORM THE FOLLOWING CORRESPONDENCES:(15%)

 

(1)DEAR SIRS　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　　 

BEIJING,NOVERMBER 5,1999　 

THANK YOU FOR YOUR ENQUIRY OF OCTOBER 30 FOR WOMEN`S NYLON GARMENTS.IN COMPLIANCE WITH YOUR REQUEST,WE HAVE ENCLOSED A PRICELIST AND AN ILLUSTRATED BROCHURE. ALTHOUGH WE STILL HAVE CERTAIN AMOUNT OF STOCK WE CAN HARDLY KEEP

THEM FOR A LONG TIME BECAUSE OF THE HEAVY DEMAND.SAMPLES WILL BE SENT ON REQUEST.

WE ARE LOOKING FORWARD TO YOUR EARLY REPLY

YOURS FAITHFULLY,BEIJING GARMENTS IMP/EXP CORPORATION

 

(2)INCOMING LETTER

DEAR SIRS,

MANY THANKS FOR YOUR QUOTATION OF NOVEMBER 5 AND THE SAMPLES OF WOMEN`S NYLON GARMEHTS.WE ARE SATISFIRED WITH THE

QUALITY AND PLEASED TO ENCLOSE OUR ORDER NO.333FOR SIZES MENTIONED IN YOUR LATEST CATALOGUE.

WE NOTE THAT YOU CAN SUPPLY THESE ITEMS FORM STOCK AND HOPE YOU WILL SEND THEM BEFORE DECEMBER 31.OUR COMPANY WILL

RESERVE THE RIGHT TO CANCEL THIS ORDER OR REJECT THE GOODS FOR ANY LATE ARRIVAL.

FOR YOUR REFERENCE,WE WISH TO EFFECT PAYMENT BY D/P 60DAYS.PLEASE KINDLY LET US HAVE YOUR CONFIRMATION.

ORDER

NO.333

BEIJING GARMENTS IMP/EXP CORP

BEIJING,CHINA

PLEASE SUPPLY THE FOLLOWING ITEMS: 

QUANITY(DOZ) ITEM SIZE UNIT PRICE(PER DOZ)CIF LONDON 

15 WOMEN`S NYLON GARMENTS SMALL US$75.00 

16 DITTO MEDIUM US$110.00 

14 DITTO LARGE US$150.00