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Corporate executives do have a responsibility to make money for their companies. For publicly owned companies, this means that they must find a way to maximize shareholder value. People buy shares in a company because they want to make money, therefore the more money that the company makes, the more money the stockholder can potentially make. But it would be wrong to say that, without qualification, making as much money as possible is an executive's only responsibility. Shareholder value can be maximized in ways other than by making money, such as the corporation's treatment of the global environment and people, the corporation's image, and its long-term viability as a stable corporation.

First of all, corporate executives have a duty to protect our natural environment and to not exploit human resources, particularly in lesser-developed countries. These poorer countries sometimes have poorly developed legal systems and laws that can be used unfairly by companies, even though the companies are actually operating within the limits of the law in that country. As an example, a pharmaceutical company should not be allowed to test new drugs on people in a poor country even though it is perfectly legal under that country's laws. Similarly, a chemical company should not be allowed to use manufacturing processes in a developing country that pollute and destroy the environment, whether those manufacturing processes are legal or not in that nation. Corporate executives must take it upon themselves to ensure that it operates ethically in all countries and that the corporation does not exploit lax operating laws in underdeveloped parts of the world.

Secondly, a related responsibility of corporate executives is to make sure that the company reflects a positive image to the rest of the world, thus giving stockholders and owners a sense of pride in being a part of that company. Most people do not want to be associated with a company that is seen as greedy or exploitive. If corporate executives focus solely on making as much money as possible, there can be a backlash against that company for appearing too materialistic and uncaring. Executives at multinational companies such as McDonalds and Wal-Mart have recognized this problem in the past and have now become heavily involved in the communities in which their stores are located through charitable programs. As just one example, McDonalds operates "Ronald McDonald's homes" which give parents a place to stay near hospitals where their children are undergoing medical treatment. Corporate executives have a responsibility to ensure that their companies are seen as "people friendly" rather than just focusing on bringing in more money.

A third and also related responsibility of corporate executives is to ensure the long-term viability of their companies. Employees, as well as other stakeholders, need to know that the company executives are interested in building an enduring institution. A good example of this responsibility not being honored is that of the Enron energy company and Arthur Andersen bankruptcy and accounting scandal. In this case, corporate executives abdicated their responsibilities to both companies in order to maximize short-term profit and possibly their own bonuses and stock options. Enron used misleading documents and practices that overstated its income by hundreds of millions of dollars. As Enron's accountants, Arthur Andersen certified that Enron's bookkeeping was all in order when in actuality they knew otherwise. Both companies' executives failed to look at the possible effects on the long-term viabilities of the companies. As a result, Enron has declared bankruptcy and Arthur Andersen, one of the world's most respected accounting firms, is being broken up into small pieces. Corporate executives have the responsibility to make sure that the corporation will continue to exist for the foreseeable future.

Corporate executives do have a responsibility to make as much money as possible. But they also have the responsibility to do so in a manner that helps to protect the world's environment and people, that reflects a positive corporate image, and that will guarantee the long-term survival of the company.

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